The ground shook when Snow Tha Product touched down in Portland on Thursday night, sending a shockwave through the city, threatening to break through the floor. She stopped by on her Good Nights and Bad Mornings Tour, named for her two part mixtape from 2012 and 2013 respectively, to perform some of her biggest songs and some fan favorites.

Anyone who knows the Roseland Theater (and most Portland venues, for that matter) knows that to get to where the stage is you have to go up a couple flights of stairs. You’d think it’d make more sense to have a place that will be full of people jumping and screaming on the ground floor, but maybe there’s a benefit to the upper floor placement. Regardless, the audience was ready to fall through the ground by how they were shaking the building.

Going to a concert usually comes with a balance of fans and people who are just interested in the artist. You know, the ones closer to the front are OGs and will yell the words to every song, and the ones farther back are usually more casual, just there to enjoy themselves and dance with some friends or their significant other. Well, when I tell you that was not the case for Snow’s show in Portland. No matter what part of the crowd you were in, it might as well have been front and center by the sheer amount of energy in the space, the air was almost crackling with it.

The show started with an intro of snippets mixed together of her song “Hola” and her Bzrp Music Session #39 with Bizarrap, her biggest song to date on Spotify with over 180 million streams. Snow opened with Good Nights, which could be considered the “title track” of the tour. Having a music career that spans 17 years, eight mixtapes, two studio albums, five compilation albums, and countless singles, it’s a miracle they were even able to narrow it down enough to choose what songs to play on tour.

Even then, the relationship built between artist and fans over time was able to make some kind of telepathic connection to put just the right songs on the set, favorites like “Que Oso”, “Butter” (part one and two), and “Look at Me”, to name a few. The stage set up lended itself to a lot of opportunities to switch up the flow of the show, allowing her dancers to shine, her MC to hype her up, and even for her to jokingly scold a fan for losing her kids in the crowd (“PINCHE GUADALUPE! CUIDA TUS ESCUINCLES!”).

With her upcoming album Valemadre without an official release date, Snow is doing what she can to hold fans over in the meantime on this tour. She threw in a new unreleased song called “Who the F*ck I Am” as one of the show closers, and finished off the night with her new single “Hopeful”. This concert made for a good night, and the next morning sure is going to be rough wishing you were right back at the show experiencing it again.

SNOW THA PRODUCT

Photos + Review by Carlos Hueso | Exclusively for Music, Why Not!